Scan-level visibility
Review scan timing, unique activity, device and location context, validation status, and blocked-scan reasons.
QR code analytics
Track QR scans, actions, leads, and campaign performance
Go beyond a total scan count. Compare campaigns and individual QR codes, understand when and where engagement happens, and connect scans to CTA clicks, captured leads, blocked activity, and credit usage.
7-day Pro trial · 250 scan credits · No card required
From scan to outcome
See what happened after the scan and use the evidence to improve the next campaign.
1Create and customize
2Publish one short link
3Measure every useful action
What you can do
Built for measurable QR campaigns
Conversion funnel
Measure the journey from scans to CTA clicks and captured leads instead of treating every scan as an equal outcome.
Campaign comparison
Group related QR codes and compare sources, placements, creatives, use cases, and time periods from a shared view.
How it works
Launch in three clear steps
- 01
Add attribution
Label the campaign, source, medium, term, and content so each QR has useful reporting context before launch.
- 02
Distribute distinct QRs
Use separate tracked QR codes for meaningful placements, locations, creatives, agents, or audience segments.
- 03
Review outcomes
Compare scan volume, CTA clicks, leads, conversion rate, timing, credit health, and unusual activity.
Practical applications
Use it where customers already engage
Connect printed and physical experiences to a measurable digital next step.
Placement testing
Compare a shop counter, poster, package, brochure, direct-mail piece, or event booth using distinct QR attribution.
Creative comparison
Measure which offer, message, design, or call to action produces stronger engagement and lead conversion.
Location performance
Understand which branch, venue, city, property, or display generates useful customer actions.
Operational monitoring
Watch credit availability, blocked scans, unusual spikes, and campaign health before a live QR stops converting.
Common questions
Frequently asked questions
What can QR analytics track?
Digitlay can report scans, timing, device and location context, campaign attribution, CTA actions, captured leads, blocked activity, and credit usage, subject to configured privacy controls.
Can I compare multiple QR codes in one campaign?
Yes. Campaigns group related QR codes so performance can be compared while preserving the results of each individual code.
What is a useful QR conversion rate?
It depends on the placement, audience and requested action. Establish a baseline for each use case, then compare like-for-like campaigns and improve the post-scan experience.
Can analytics identify suspicious scan activity?
Rate limits, cooldown controls, blocked reasons, and unusual activity indicators help separate useful engagement from repeated or potentially abusive traffic.
Explore related QR solutions
Turn your next scan into a measurable result
Create, publish and measure your first campaign while Pro features are unlocked.
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